Four ways to bundle on Shopify, and when to use each

Bundling is one of the few levers that lifts average order value without spending a dollar on traffic. But not every bundle works the same way. Here are the four types that matter, and when to reach for each.

1. The Fixed bundle

A curated set of specific products, sold together at one price. A laptop with a case and a mouse. A skincare routine in one box. A starter kit for a new customer.

Use it when you know exactly which products belong together and you want to move them as a set. Fixed bundles are great for kits, gift sets, and clearing inventory that sells better with a partner.

2. The multipack

Buy more, save more. The same product at quantity tiers: buy two and save ten percent, buy three and save twenty. The savings show right on the product page.

Use it when your product is something people stock up on or run through quickly. Coffee, supplements, candles, consumables. The multipack turns a single purchase into two or three.

3. Mix and match

You define a pool of products, and the shopper builds their own bundle from it. Pick any three candles for forty five dollars. Choose four bars for the price of three.

Use it when variety is part of the fun and shoppers like to choose. Mix and match drives discovery, larger carts, and a sense of control that converts.

4. Frequently bought together

Complementary products shown on the product and cart pages, added with one click. The phone case with the phone. The filters with the machine.

Use it when there is a natural companion to the main product. Frequently bought together is the gentlest cross sell there is, because you are simply offering what the customer was probably going to need anyway.

You do not have to choose just one

The strongest stores run several types at once: a multipack on the consumable, a kit for first time buyers, a frequently bought together on the hero product, and a mix and match for the collection that begs to be explored.

xbundle supports all four, and its AI agent reads your order history to suggest which type fits which products, then builds the bundle and the discount for you. Every bundle type is available on every plan, even the free one, so you can try the whole toolkit before you pay.

Curious which bundles fit your store? Get early access.